Moumita from Cartesian talks about “Customer Transaction-Genome Mapping in Marketing” at Cypher, 2015

September, 2015: Moumita Sarker, currently heading our delivery for Mumbai and Gurgaon, was one of the key speakers at Cypher, 2015.

Cypher is India’s most exciting Analytics event for the year from India’s leading Analytics forum Analytics India Magazine. The summit aims to provide an excellent opportunity for a direct connect with talented professionals, senior leaders and innovative analytics organizations. Cypher provides a platform to showcase and interact with the decision makers, data scientists, architects etc and bring forth the latest on the skills, tools, and technologies required to decrypt data.

Moumita was amongst the few thought leaders who shared her knowledge on Customer Transaction-Genome Mapping in Marketing. She spoke on how targeted marketing has gone beyond segmentation, each customer is a segment and each customer’s journey can be nudged, mapped and reset by self-learning. A case study walk through of application of neural network and behavioural economics in marketing. The session was a success and Cartesian is now looking at speaking and participating in more such events.

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