Cartesian signs on as the CRM and Analytics agency for Than Bac Fashions, Vietnam

October 2013: Cartesian has signed on as the analytics and CRM agency with Than Bac Fashion (TBF) in Vietnam. TBF is the master franchisee for a number of lifestyle brands in the market including Levis, Birkenstock, Tag Heuer, Cartier and others.

Cartesian shall help TBF with loyalty program design and ongoing analytics and campaign management for their loyalty and CRM initiatives.