November 2014: Cartesian Managing Director, Sandeep Mittal was a lead speaker at the recently held Asia Customer Fair 2014 in Singapore. The conference which is one of largest platforms of its kind in Asia, was widely attended by over 600 Asian customer centric executives from airlines, banking & finance, healthcare & pharmaceutical, hospitality, retail & online retail, telecommunications and travel & leisure industries from Malaysia, Singapore, Indonesia and India.
Mittal spoke about using data to impact customer experiences and profitability. He mentioned how the 3 levels of segmentation – strategic, program and tactical, help in building relevant customer centric messaging and predictive models enable prioritization of customers to be targeted through campaigns and maximizing ROI.
The session was extremely engaging and the audience was keen to know more about customer journey management – how can brands trigger relevant communication to specific sets of customers at different stages of their customer lifecycle, what is the optimal number of times a customer should be contacted, and how can we measure the Life time value of customers?
The event offered a great platform for learning and sharing of some of the most innovative work being done around customer centricity and engagement.