CART-ORP predicts the open rate of a given Email Subject Line. The tool considers historical subject lines and open rates, and builds a random forest model on a set of automatically extracted variables created by parsing the subject lines using text mining techniques.
Key things to know about the product:
- Predicts email open rate given a subject line
- Subject Line is modelled as an ordered set of features – every word (Feature) and position is important
- Applicable across functional domains and businesses
- Quick set up and easy deployment