CART-ORP predicts the open rate of a given Email Subject Line. The tool considers historical subject lines and open rates, and builds a random forest model on a set of automatically extracted variables created by parsing the subject lines using text mining techniques.

Key things to know about the product:

  • Predicts email open rate given a subject line
  • Subject Line is modelled as an ordered set of features – every word (Feature) and position is important
  • Applicable across functional domains and businesses
  • Quick set up and easy deployment
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