Sandeep Mittal, Managing Director
An engineer (Pune University) and MBA (IIM-Calcutta), Sandeep founded his first startup (an IT consulting firm) whilst still in college, started and edited an underground online magazine for Rock Music in India, and worked in Direct Marketing and CRM (at DIREM and Direxions) for a decade prior to creating Cartesian as it is today. He has worked on the marketing challenges of top domestic and global brands across Retail, Ecommerce, Financial Services, Telecom, and evangelises data driven marketing by speaking and writing on the subject regularly.
Sandeep still stays connected with music; writing and recording songs in a little home studio, and playing with a band on weekends.
Shikha Lath, Director Marketing
Shikha joined Cartesian in 2013 after over 13 years of marketing, CRM, loyalty and direct marketing experience across organizations like P&G, JWT and Direxions. She has been the driving force behind some of the best CRM work in the Indian market and specialises in bringing information and insights to life through communication and campaigns. She has worked with some of the best brands in the country in helping them build their CRM and Loyalty Strategy.
At Cartesian, her mandate is three fold, to make us known globally through high impact marketing initiatives, to introduce new clients across geographies to the power of analytics and data-driven thinking, and to ensure that we hire high calibre analytics professionals to service our clients. She did her Masters from Bangalore University and followed it up with a Business Course at University of Houston.
Brian Almeida, Director
Brian has over two decades of experience in the marketing and advertising industry. His strengths lie in organisational systems, processes, and strategy driven implementation, having built an experience over the years in performance & data driven marketing, direct & digital marketing, CRM, loyalty programs, amongst others.
Brian holds a Master’s degree in Marketing Management from the Jamnalal Bajaj Institute of Management and is an alumnus of St. Xavier’s College, Mumbai. He has also been nominated as a Fellow in Institute of Direct Marketing UK, and holds a certificate in Digital Marketing. Most recently he has completed the AMP program at Harvard Business School.
Aniruddha Deshpande, Director
Aniruddha has over 20 years of business experience in consumer financial services and banking having worked during this time at Citibank N.A and American Express. He brings extensive experience in Retail Banking, Payments and Consumer Lending to the table. Having spent the last decade in Country and Regional Leadership roles of increasing P&L responsibility managing businesses and functions across Asia he has deep experience in Business Strategy, Data driven Marketing, Product Portfolio Management, Digital Integration, Acquisition, Customer Loyalty and Premium Servicing. He is also an award winning marketer with multiple recognitions.
Aniruddha is the Co-founder and Director of Cognasia Pte Ltd, a comprehensive Marketing services company based in Singapore focused on the Consumer Financial Services, Luxury and Lifestyle spaces in Asia. He is an alumnus of the XLRI School of Management with majors in Marketing & Finance.
Ashok Sinha is the Chairman of 4 I Advisors, a proprietary consulting firm that provides a specialized spectrum of technical consultancy and advisory services in the area of Energy, Technology and Finance since December 2010. Ashok is an independent director on the board of CMC Ltd., Axis Asset Management Co., Cipla Ltd., four subsidiaries of Vodafone India Ltd., Tata Advanced Systems Ltd., Tata Lockheed Martin Ltd., and Nova Integrated Systems Ltd. He is also on the Advisory Board of NSE’s Center of Excellence for Corporate Governance.
Ashok brings a wealth of experience, competencies and expertise from his leadership journey as the Chairman and Managing Director of Bharat Petroleum Corporation Limited (BPCL), an organization that is listed as a Fortune 500 company.
He has spent 33 years in BPCL, where he served on the Board of BPCL for 15 years – first as Director (Finance) for 10 years from 1995 and then as its Chairman and Managing Director for 5 years from August 2005.
Ashok is the recipient of the CIO-100 Award (USA) – 1999, which is awarded to one among 100 firms worldwide that are most likely to excel in the 21st century because of their innovative practices that leverage people and technology. He has also received the India CFO Award – 2001 by the EIU, India and American Express in recognition of financial excellence and achievements outside the traditional role of a CFO.
Ashok holds a B.Tech degree in Electrical Engineering from the Indian Institute of Technology (IIT), Kanpur (1973) and MBA from the Indian Institute of Management (IIM), Bangalore, with specialization in Finance (1977). He has been conferred the Distinguished Alumnus Award from both IIT, Kanpur and IIM, Bangalore.
Spanning over four decades, Sanjeev Aga started his professional career with Asian Paints. He led the Furniture and Toys businesses of the erstwhile BlowPlast, now VIP Industries, before becoming its Managing Director. Sanjeev has also been the Managing Director of Aditya Birla Nuvo, and more notably, the Managing Director of Idea Cellular, before he stepped down in 2011.
In 2009, Sanjeev Aga received the ET Award for The Emerging Company of the Year on behalf of Idea Cellular. In the same year, Indira Innovation Summit named him CEO of the Year, and in 2010 Tele.Net felicitated him for Outstanding Contribution to the Telecom Sector. In 2010, Forbes Magazine shortlisted Sanjeev for the Person of the Year. The Scindia School conferred upon him the Madhav Award 2014 as an Old Boy of Eminence.
Sanjeev did his schooling from Scindia School, Gwalior, graduated with Physics Honours from St. Stephen’s College, Delhi, and post-graduated from Indian Institute of Management (IIM) Kolkata. He is based in Mumbai, now engages in advisory and board roles for corporates and not-for-profits, and with time on hand to travel, read, and occasionally write.