SDL Alterian: Cartesian is India’s first Alterian (now SDL) partner (www.alterian.com), and uses the Alterian marketing suite as a primary platform for analytics and campaign management.
Rated as a best of breed marketing analytics software, in the Gartner Magic Quadrant for Enterprise Marketing Management, Alterian combines powerful data processing capabilities with train-of-thought analytics abilities and powerful modeling applications.
Cartesian is happy to partner with marketingQED, a UK based firm specializing in software that enables decision making around MMM, as a part of the intent to expand into the realm of MMM, and its extensions of optimization of
They’re a rare blend of tech and quant and business thinking who’ve come up with a super product. This association will help improve marketing effectiveness by using MarketingQED’s tools and blending in services that will help marketers use and benefit from them. The solution will span marketing effectiveness modelling, simulators, and optimization. Extensions will be around pricing and promo analysis, demand forecasting.