Cartesian Consulting is a global analytics services firm specializing in Customer, Marketing, and Business analytics. We help brands across the world use decision sciences for business impact.

Founded in 2009, in Mumbai, India, we are a team of 180+ qualified, experienced and talented employees across offices in Mumbai, Gurgaon, Bangalore, Singapore and North America. The teams service leading brands globally across sectors including Hospitality, Travel, Retail, Food & QSR, E-commerce, Telecom, and Financial Services.

Our work is very focused on end business goals, is highly prescriptive, and is able to respond to unstructured business needs. We are happy taking on questions ranging from “How do I improve a poorly performing channel” to “How do I get more renewals from my customer base” to “Which digital channels help me acquire highest LTV customers”, and a whole lot more, of course.



Our services are available to marketers and heads of organizations wishing to put decision sciences to use in a manner that impacts business.

These services are delivered with choices of consultative, implementation and ongoing operations components with the end goal being embedded decision sciences.

Customer Analytics

We drive customer value by helping with segmentation and profiling , predictive models to drive cross, up sells and frequency, winback and churn reduction, LTV measurement and tracking.
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Marketing Analytics

Our models help optimize marketing spends with advanced mix modeling with a focus on digital spends, and promo optimization that aids decisions on promo and offers in the market.
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Business Analytics

We help with better models for forecasting, scenario builders and deep dives for identification of growth drivers, assortment and merchandising analysis, inventory management.
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Channel Analytics

We help model the sales channel to understand the peer groups within, the performance benchmarks, and the correct levers for driving performance improvement.
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Pricing Analytics

Our pricing models identify optimal price points to drive sales and margin, whilst also aiding in decisions for markdown management and deal management for B2B deals.
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Reporting & Tracking

We help the leadership get the metrics right with reports and dashboards, and work on action oriented leaderboards. We are platform neutral and focus on crafting of metrics and their visualization.
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CLM Engine is an engine that allows brands to execute a Segment of One strategy. It combines advanced analytics, direct marketing thinking, campaign best practices and top notch Governance to get more value from an existing customer base.



CART-ORP predicts the open rate of a given Email Subject Line. The tool considers historical subject lines and open rates, and builds a random forest model on a set of automatically extracted variables created by parsing the subject lines using text mining techniques.



They are extremely intelligent, hard-working people. They correspond promptly with you, and they...

International Pizza Chain, Indonesia

Chief Executive Officer
Cartesian Consulting has been able to add a high degree of value to the loyalty program analytic...

Fashion and Lifestyle Company, India

Head Omni Channel and Consumer Practices
Cartesian Consulting is outstanding on analytics. They have real understanding of loyalty and an...

Beauty Services, India

VP Marketing

Our Team

Sandeep Mittal

Managing Director

Shikha Lath

Director Marketing

Narasimha Murthy Pappu

Vice President - Delivery

Jim Griffin

Director - Business Development, North America

Deepa Ghosh

Vice President - Business Development, APAC

Moumita Sarker

Vice President - Client Delivery

Keshav Nagar

Vice President - Client Delivery

Tapan Khopkar

Vice President - Innovation Labs

Tejas Khatri

Head-Digital Practice

Saurabh Singhal

Director – Client Delivery

Work with Us

Join a place that’s considered one of the best places to get your analytics career going! We’re a fast growing, challenging, ever-evolving place for staunch hearts and sharp minds!


Work Modes

Ongoing Industrialized

Ongoing Industrialized

  • Retainer services, long term engagements
  • Always-on solutions
  • These range from owning the customer LTV, building optimization tools, lifecycle management rules engines, visualization tools, scorecards and more.

Deep Dive

Deep Dive

  • Solve for a very specific business problem
  • Deep expertise applied for a project
  • The problems can range from building an open rate predictor for a Bank, or helping a University improve its student screening process, to helping retailer



  • Long term strategy around Analytics usage
  • CEO Setup advisory
  • We assess the tech and skills ecosystem needed, plan the structure and investments, the business stewardship needed for an Analytics COE


Our Capabilities

We manage high-intensity needs

160 Mn customers | Over 500 Mn monthly transaction records | 1000+ analytical requests handled monthly | Working with online and IOT data

We constantly test and apply new methodologies

Regression | Clustering | Random Forests | Markov Chains | Genetic Algorithms | Pareto NBD | SVM | Decision Trees | Collaborative Filtering

We manage Enterprise-wide mandates

Working for a leading QSR brand across 5 countries
Working for a technology brand for requirements across 11 countries
Working across 8 brands of a conglomerate

We bring perspective from a depth of experience

We have worked with over 100 brands ranging from a stock exchange to a luxury hotel, a university, and an NGO
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