the complex needs of data driven marketing. Our SaaS
products are built on a proprietary AI core that makes
millions of micro-decisions for brands. Our offerings are
focused on driving incremental sales for brands.
We build systems of intelligence that automate and scale the complex needs of data-driven marketing. Our SaaS products are built on a proprietary AI core that makes millions of micro-decisions for brands. Our offerings are focused on driving incremental sales for brands.
OUR PRODUCTS
SOLUS for Segment-of-One Personalization
B2C/ D2C brands use SOLUS to up their game on customer
engagement. SOLUS is a system of intelligence that sits
between data sources and engagement systems. SOLUS
powers Recommendations, Reasons to Talk, Content, and
Optimization decisions at the Segment-of-One level.
SOLUS for Guided Selling
Brands wanting to increase width and depth of sales to
multi-brand retailers use SOLUS to predict the next order,
and the best recommendations to be made in that next
order. Outputs from SOLUS help sellers meet goals, and
improve offtakes in DIY ordering systems.
Zipcast for Demand Forecasting
Built on IBM Cloudpaks for Data, Zipcast enables
demand forecasting at speed and scale. Pre-built
features, multiple ML algorithms, and powerful data
wrangling and reporting solve for enterprises with
complex forecasting needs.
OUR PRODUCTS
INDUSTRIES
OMNI RETAIL
Customer Engagement
Omni Retailers need to up their game on how relevant
their customer engagement is. The right
recommendation, the right nudge, the right channel and
right time, the right words. All of these are micro-decisions
that SOLUS powers.
Retailer Nudge
If you’re a brand selling through multi-brand Retailers, the SOLUS for guided selling can help you increase width and depth by creating the right basket, by retailer, by order.
Forecasting
Retailers wanting to forecast demand and sales need to
use learning systems that run at Product X Store level,
giving higher accuracy forecasts, continually learning and
improving by the month.
QSR
Customer Lifecycle Management
QSR brands use us to drive relevance in customer lifecycle management. The right lifecycle mapped by segment, the right ordering occasion, whether delivery/ takeaway/ dine-in, the right ordering channel at the right time, the right offer. All of these are micro-decisions that SOLUS powers.
Personalization
For QSR brands reaching out with offers, better personalization means better conversions, better ordering frequencies and improved average check. Personalization can also extend to digital menu boards and kiosks, where the right items to show, are learned by store X daypart.
Pricing and Promo Effectiveness
Menu pricing accounting for a number of internal and external factors, promo impact and effectiveness assessment, automated decisions on how to enhance promotions.
CPG
Customer Engagement
CPG brands with a D2C channel need to up their game on how relevant their customer engagement is. The right recommendation of product or basket of products, the right nudge, the right channel and right time, the right words. All of these are micro-decisions that SOLUS powers.
Retailer Nudge
Help your sellers increase the width and depth of retailer ordering. SOLUS creates a SmartBasket with hundreds of features built into its learning system that accurately predicts reorders as well as recommendations at the Retailer X Visit level.
Forecasting
Brands wanting to forecast demand and sales need to use learning systems that run at the scale of Product X dealer, or even Product X Retailer level, giving higher accuracy forecasts, continually learning and improving by the month.
FINANCIAL SERVICES
Customer Engagement
Financial services ranging from Banking, Mutual Fund, Insurance, Lending and Securities need to up their game on how relevant their customer engagement is. The right recommendation, the right nudge, the next best action, the right channel and right time, the right words. All of these are micro-decisions that we power.
Agent/ Sales Assist
Financial services with a need to enhance channel productivity use us to assist agents and sales personnel with guided selling inputs – which product to sell, which customer to sell to, whom to focus on for churn prevention. We also help the enterprise stay connected with the channel with an engagement/ nudge system that runs at the segment-of-one level.
INDUSTRIES
OMNI RETAIL
Customer Engagement
Omni Retailers need to up their game on how relevant their customer engagement is. The right recommendation, the right nudge, the right channel and right time, the right words. All of these are micro-decisions that SOLUS powers.
Retailer Nudge
If you’re a brand selling through multi-brand Retailers, the SOLUS for guided selling can help you increase width and depth by creating the right basket, by retailer, by order.
Forecasting
Retailers wanting to forecast demand and sales need to use learning systems that run at Product X Store level, giving higher accuracy forecasts, continually learning and improving by the month.
QSR
Customer Lifecycle Management
QSR brands use us to drive relevance in customer lifecycle management. The right lifecycle mapped by segment, the right ordering occasion, whether delivery/ takeaway/ dine-in, the right ordering channel at the right time, the right offer. All of these are micro-decisions that SOLUS powers.
Personalization
For QSR brands reaching out with offers, better personalization means better conversions, better ordering frequencies and improved average check. Personalization can also extend to digital menu b0ards and kiosks, where the right items to show, are learned by store X daypart.
Pricing and Promo Effectiveness
Menu pricing accounting for a number of internal and external factors, promo impact and effectiveness assessment, automated decisions on how to enhance promotions.
CPG
Customer Engagement
CPG brands with a D2C channel need to up their game on how relevant their customer engagement is. The right recommendation of product or basket of products, the right nudge, the right channel and right time, the right words. All of these are micro-decisions that SOLUS powers.
Retailer Nudge
Help your sellers increase the width and depth of retailer ordering. SOLUS creates a SmartBasket with hundreds of features built into its learning system that accurately predicts reorders as well as recommendations at the Retailer X Visit level.
Forecasting
Brands wanting to forecast demand and sales need to use learning systems that run at the scale of Product X dealer, or even Product X Retailer level, giving higher accuracy forecasts, continually learning and improving by the month.
FINANCIAL SERVICES
Customer Engagement
Financial services ranging from Banking, Mutual Fund, Insurance, Lending and Securities need to up their game on how relevant their customer engagement is. The right recommendation, the right nudge, the next best action, the right channel and right time, the right words. All of these are micro-decisions that we power.
Agent/ Sales Assist
Financial services with a need to enhance channel productivity use us to assist agents and sales personnel with guided selling inputs – which product to sell, which customer to sell to, whom to focus on for churn prevention. We also help the enterprise stay connected with the channel with an engagement/ nudge system that runs at the segment-of-one level.
THE TEAM
Shikha Lath
Shikha Co-founded Cartesian, and then SOLUS AI after over 13 years of marketing, CRM, loyalty and direct marketing experience across organizations like P&G, JWT and Direxions. She has been the driving force behind some of the best CRM work in the Indian market and specialises in bringing information and insights to life through communication and campaigns.
Narasimha Murthy Pappu
An alumnus of IIT Mumbai, Narasimha has over 20 years of professional experience in Business Analytics, IT Services, Enterprise Software Development and research in Information and Decision Technolgies. He is a recognized leader with prior roles at Cisco, Genpact Analytics Center of Excellence and GE Research. He has expertise in developing Enterprise IT solutions and is the driving force behind the development of SOLUS AI.
Sundararajan
Ramasubramanian
Sundararajan
An alumnus of BITS Pilani and a PhD from IIM Calcutta in Machine Learning, Ramasubramanian (Ramsu) Sundararajan heads Product R&D at Cartesian. He started his journey as a researcher at IIM Calcutta and has worked at GE’s Global Research division as well as at Sabre Airline Solutions’ Operations Research group. In his current role at Cartesian, he is building the learning systems within SOLUS AI.
Moumita Sarker
A Masters in Quantitative Economics from ISI Kolkata, Moumita delivered analytics in HDFC Bank and JP Morgan Chase prior to joining Cartesian. Her core areas of expertise are predictive modeling, customer insights through data, customer segmentation, CRM strategies, promotion strategies, risk and fraud modelling, and marketing portfolio analysis. At Cartesian she looks after all Delivery and Customer Success across all markets.
Deepa Ghosh
Deepa is backed by 16 years of Marketing and Communication experience across organizations like Oxfam India, Direxions, Vodafone, JWT and Lowe. She has played a key role in setting up the CRM and loyalty marketing practice for both established and start-up brands across sectors – telecom, e-retail, insurance, hospitality, consumer electronics, NGOs. Deepa is a people’s person and enjoys a winning reputation with internal and external customers.
Rabindra Panigrahi
An alumnus of IIT Kanpur, Rabindra has 20+ years of experience in Product Architecture, Product Roadmap Development, Product Innovation and Release Planning & Delivery. He has led product engineering teams at large organisations like Oracle and Aris Global as well as at start-ups like Tarang Technology and hCentive. At Cartesian, Rabindra is spearheading development of SOLUS AI.
Pearl D’Souza
Pearl has 16 years of core HR experience across varied industries with organizations like ICICI Lombard, Kotak Mahindra Bank, IDBI Federal, and Yatra.com where in addition to her role in HR she led Organization Learning & Capability Development. She alumnus of the Tata Institute of Social Sciences. At Cartesian, Pearl leads the People’s Practice and is responsible to create an ecosystem where our sharpest and most talented minds thrive together to create value for our clients.
Jim Griffin
Jim has over 20 years of Sales, Analytics, CRM, and Loyalty experience in multiple markets – USA, Latin America and Asia. Jim holds an MBA from the University of Minnesota, is Six Sigma Black Belt trained, has done post-graduate work in Statistics, and is a faculty member with the International Institute of Digital Marketing (IIDM).
Sandeep Mittal
An alumnus of IIM-Calcutta, Sandeep founded his first startup whilst still in college, started and edited an underground online magazine, and worked on how to nudge customer behaviour using first party data in Direxions, prior to founding Cartesian and SOLUS AI. Sandeep has been regularly recognized as a leading light in the analytics industry in India and evangelizes data driven marketing.
Shikha Lath
Shikha Co-founded Cartesian, and then SOLUS AI after over 13 years of marketing, CRM, loyalty and direct marketing experience across organizations like P&G, JWT and Direxions. She has been the driving force behind some of the best CRM work in the Indian market and specialises in bringing information and insights to life through communication and campaigns.
Narasimha Murthy Pappu
An alumnus of IIT Mumbai, Narasimha has over 20 years of professional experience in Business Analytics, IT Services, Enterprise Software Development and research in Information and Decision Technolgies. He is a recognized leader with prior roles at Cisco, Genpact Analytics Center of Excellence and GE Research. He has expertise in developing Enterprise IT solutions and is the driving force behind the development of SOLUS AI.
Sundararajan
Ramasubramanian
Sundararajan
An alumnus of BITS Pilani and a PhD from IIM Calcutta in Machine Learning, Ramasubramanian (Ramsu) Sundararajan heads Product R&D at Cartesian. He started his journey as a researcher at IIM Calcutta and has worked at GE’s Global Research division as well as at Sabre Airline Solutions’ Operations Research group. In his current role at Cartesian, he is building the learning systems within SOLUS AI.
Moumita Sarker
A Masters in Quantitative Economics from ISI Kolkata, Moumita delivered analytics in HDFC Bank and JP Morgan Chase prior to joining Cartesian. Her core areas of expertise are predictive modeling, customer insights through data, customer segmentation, CRM strategies, promotion strategies, risk and fraud modelling, and marketing portfolio analysis. At Cartesian she looks after all Delivery and Customer Success across all markets.
Deepa Ghosh
Deepa is backed by 16 years of Marketing and Communication experience across organizations like Oxfam India, Direxions, Vodafone, JWT and Lowe. She has played a key role in setting up the CRM and loyalty marketing practice for both established and start-up brands across sectors – telecom, e-retail, insurance, hospitality, consumer electronics, NGOs. Deepa is a people’s person and enjoys a winning reputation with internal and external customers.
Rabindra Panigrahi
An alumnus of IIT Kanpur, Rabindra has 20+ years of experience in Product Architecture, Product Roadmap Development, Product Innovation and Release Planning & Delivery. He has led product engineering teams at large organisations like Oracle and Aris Global as well as at start-ups like Tarang Technology and hCentive. At Cartesian, Rabindra is spearheading development of SOLUS AI.
Pearl D’Souza
Pearl has 16 years of core HR experience across varied industries with organizations like ICICI Lombard, Kotak Mahindra Bank, IDBI Federal, and Yatra.com where in addition to her role in HR she led Organization Learning & Capability Development. She alumnus of the Tata Institute of Social Sciences. At Cartesian, Pearl leads the People’s Practice and is responsible to create an ecosystem where our sharpest and most talented minds thrive together to create value for our clients.
Jim Griffin
Jim has over 20 years of Sales, Analytics, CRM, and Loyalty experience in multiple markets – USA, Latin America and Asia. Jim holds an MBA from the University of Minnesota, is Six Sigma Black Belt trained, has done post-graduate work in Statistics, and is a faculty member with the International Institute of Digital Marketing (IIDM).
ACHIEVEMENTS
SOLUS AI wins at Aditya Birla Bizlabs 2019, for its personalization capabilities
SOLUS AI wins at P&G vGrow 2019 for its B2B use case
SOLUS AI among the three winners at Clarion Call 2021, a startup contest by IIM Calcutta
SOLUS AI inducted into the NASSCOM DeepTech Club, 2021
A FEW OF OUR CLIENTS
